Like all other industries, Machine Learning (ML) and Artificial Intelligence (AI) are seeing their application in the internet marketing space too. Easing the complex personalisation operations across marketing applications, such as content marketing or email, through machine learning, automation has improved operations for marketers to reach their consumers with branded content. The Machine Learning model does so by adapting to various cases on the back of accessible data fed into the system. In digital marketing, Machine Learning caters to the company's smooth marketing execution in a lot of ways by combining data sources, automating tasks, and by predicting campaign outcomes. Here is a list of tools that you may want to use today for improving and automating your complex marketing initiatives.

If you're having trouble with email marketing because Mailchimp and other big email marketing providers won't accept your product, here there are the top three alternative tools. Mailchimp is a well-known marketing automation platform and email marketing service based in the United States that allows businesses to manage their mailing lists and conduct email marketing campaigns and automation to their consumers. However, not all contents are allowed in Mailchimp. Some businesses like gambling, casinos, adult content, pharmaceutical companies, or even dating apps face up a real challenge to develop a successful email marketing campaign without being banned. This has a significant impact on different companies since it makes them tractionless. Thankfully, there are some email marketing tools that enable you to promote your prohibited content and provide even better technology for your operations in order to give those banned brands a chance.

AI-based tools are becoming increasingly popular in digital marketing, and they're not going anywhere anytime soon. AI is computer intelligence that enables machines to learn from experience without being explicitly programmed. As you might imagine, AI can make a huge difference for time-strapped businesses with limited manpower. It will only keep getting better as the technology improves. The Atrica algorithm automates SEO performance through real-time feedback of keywords, links, and social media.